Our Standards

Full Transparency

When it comes to regulating the personal care industry, our lawmakers have been slow to move. As a result, too many manufacturers can get away with claims that their products are natural and organic, even though they are full of synthetic chemicals and the natural ingredients they use are only a minuscule percentage of the total ingredients.

Because of government inaction we have taken action ourselves, securing certifications which guarantee that we are what we claim to be. In addition, we fully disclose all the ingredients we use. We hope that soon, the law will change. In the meantime, you can trust us to be fully transparent, so that you can be sure you’re getting the product you want.


BioGro is a New Zealand based, internationally accredited certification agency. Its seal on our products is a guarantee that they are ‘Made with Organic’, meaning that a minimum of 70% organic ingredients go into each product, or that they are ‘Organic’, with a minimum of 95% organic ingredients. It also means that the remaining ingredients are non-toxic, free of harmful synthetic chemicals and GMO ingredients, and pose no known risk to health or the environment.


You will find the vegan symbol on almost all of our packaging (there is a tiny minority of products where we use beeswax). This is a guarantee that our products are free from dairy and other animal derived products, allowing you to shop with confidence. It is also a sign of our commitment to animal welfare. We don’t test on animals and we never will.


The USDA Organic Seal is a much-respected guarantee that a product is certified organic.


The FSC symbol on our packaging lets you know that it is sourced from sustainable forestry card. Complementing this, we only print with vegetable inks.

IMO Swiss AG – Fair For Life Program

IMO Swiss is one of the world’s leading inspection and certification agencies for organic farms. You won’t find its symbol on our packaging, but it’s important to know that our key partner in India is accredited by IMO Swiss AG under its Fair For Life Program.  

The Fair For Life Program offers protection for agricultural workers across the globe, guaranteeing that producers observe strict criteria, including no forced labour or child labour, safe and decent working conditions, and freedom of association. For us, it’s another guarantee that the organic ingredients that go into our products are not only of the highest quality, but ethically sourced.


This is our personal guarantee of quality. Supercritical extraction ensures that all the life enhancing, therapeutic properties of the plants and herbs we use are captured and delivered to your skin.